Essenza Mini
Nespresso

The background

 

Strategic planning and creative direction - leading a team of 3 art directors - for the launch of Essenza Mini in Spain, the first machine designed for the Millennial audience.

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The action

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Event in El Retiro, Madrid, inviting Millennial press and opinion makers, including celebrities, content creators, and influencers. To create a highly Instagrammable set and bring the physical launch into the digital world, the artist Nuria Mora was suggested to collaborate with Nespresso, who is aligned with the Millennial audience.

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Considering the positioning of the new machine - Essenza Mini: small in size, big in impact - the artist was directed to create a space with impactful large format shapes.