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Strategic planning and creative direction - leading a team of 3 art directors - for the launch of Essenza Mini in Spain, the first machine designed for the Millennial audience.
Event in El Retiro, Madrid, inviting Millennial press and opinion makers, including celebrities, content creators, and influencers. To create a highly Instagrammable set and bring the physical launch into the digital world, the artist Nuria Mora was suggested to collaborate with Nespresso, who is aligned with the Millennial audience.
Considering the positioning of the new machine - Essenza Mini: small in size, big in impact - the artist was directed to create a space with impactful large format shapes.
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